Our Vision EntrepreneurshipIntegrity Passion FamilyExcellence We have the courage to explore opportunities and the commitment to solve challenges, always striving to reach our full potential. Through our heritage of fairness and integrity we aim to remain a trustworthy and respected partner. We are proud of our brands and their history and have a deep passion for building them for the future. We act as a family, helping each other to succeed and creating value together. We strive to sustain and deliver excellence through our strong sense of joint and individual responsibility. Our Vision: To be present in more than 100 markets around the world and to be in the top 5 in the relevant categories in each market. Our Mission: To maintain a strong focus on building world class brands and to persistently strive to excite our customers and consumers.